In the world of new product development, we the developers and inventors must see the need for a constant flow of newness. It’s the consumers desire to see new items in retail stores that helps pull customers through the doors.

It’s a simple matter of following the path of attraction. We, the inventors, need to attract the manufacturers to our inventions and new products. Manufacturers need to attract retailers to buy these inventions and new products. Retailers need to attract customers into their stores to buy.

With a constant flow of newness, manufacturers are able to present retailers with more new products in hopes of pushing more things to the shelf. Retailers are then able to pass that flow of newness along to their customers. Sure, some of these products may not sell to the consumers, but the fact that the retailer is offering something new will help bring customers through the door.

So how does this constant flow of newness affect Davison’s business model? Through Inventegration, we’re able to offer corporations a constant flow of new products, developed to meet their business model. If you’re familiar with Davison, you’ll know that Inventegration is the process of integrating an invention into a manufacturer’s current way of doing business. Now, using this streamlined process of new product development, our goal is to help inventors get their products — ready with manufacturing drawings, packaging and a product sample — in front of a manufacturer and help corporations find more new products to present to buyers.

A corporation may typically only have one or two new products to show to a potential buyer. Through Inventegration, Davison tries to help our corporate clients take 20 to 30 items to a buyer’s meeting. A buyer may say no to everything in this meeting, but the manufacturer who presented the products will be the ones remembered for knowing what the retailer wants, a constant flow of newness. They’ll be the innovators over others, with little to no new developments in their pipeline.