Not a lot to read today folks…
We’ll keep this one simple.

1. Have over 3 million units of your clients’ inventions sold in the stores?

2. Do I get a physical working product sample?

3. Do I get mechanical/electrical engineering drawings?

4. Do I get actual packaging for the store shelves?

5. Have your clients’ products been sold at over 100 retail outlets worldwide?

The proof is in the pudding.

For more than a year Davison has been in an R&D phase, developing new systems to new technology. Davison has been experimenting with a new form of video that we call “Inventeos” and we have put together a new product video on a select number of inventions that rolls off our line. Shortly, we will roll them out to empower each and every new product — this includes inventors, corporations and our own new products. We know this will be one of the next big advances in our enabling technology of the Inventegration® process because now we can tell the story of each new product in a manner that decision-makers need. As we all know, one of the biggest challenges of any new technology is explaining it to other human beings in such a way that they “get it” and understand the purpose of the new technology. It has been an immense amount of work, testing, trials, and more with technology we have developed and put into prototype video formats until the Inventeo formula was found. Our videos show real problems being solved with real new products from our production line in such a way that we have had a great deal of licensing success with products we did during trials. Now we have finished our systems and this new enabling technology will allow us to bring more technology to life than ever before. At Davison we are already in the business of empowering our customers. We give them new product sales samples, engineering, package design, circuit board design and a whole lot more to prepare their product for potential licensing.

Needless to say, we are standing true to our mission statement and we are proud to push another new advancement out of our R&D department and into the market.

The value of actual new product sales samples continues to pay off. Of course, it’s a lot of work building actual products for the first time, but anything less is just cutting corners and doesn’t produce the desired result. Now a company we are licensing technology to can take an Inventeo to their retail buyer meetings and trade shows to drum up support for a product before tooling up factories.

The essential mission behind this initial R&D phase was to try and create a new form of media that exposes the problem the invention sets out to remedy and celebrates the solution the customer hired us to create. This worked fine for the first few video experiments, but as we wanted to ramp up for more and more, we required a highly effective system. And at Davison, systems are our specialty. The Inventegration® process is a fantastic example of our ability to take the complex workings of inventing and break it down into manageable, effective systems. So that’s exactly what we’ve done with the new product video technology we call Inventeos. This required, as you can imagine, the recruitment and implementation of editors, directors, props, actors and more. The best part about all of this is that we fit it into our Inventegration® process without raising the cost for our customers. That’s right, no additional cost. It’s just part of the inventing process with Davison where we strive to give our clients the ultimate customer experience.

Designers at Davison work in a unique position over other companies. One of the benefits we offer this team is the ability to create their own project for their own means and split the returns with the company once a year. Recently, one of our very own staff did just that, creating the Pivot Pot, now called Swing Magic. The young designer, Frank, created this product as a class project while in college He told me he was working his way through college and thought it would be great to marry a strainer with a pot.
Remember the old days when you poured the hot water and pasta from a pan into a strainer in the sink? With the Pivot Pot, once the user finishes boiling pasta, they can just tilt the pot with a movement of their wrists. The strainer, which is locked inside of the pan, will pivot out (being pulled by gravity) and be suspended below the pot, while the water drains out. No more fumbling with a hot pan while trying to balance the strainer in the sink to prevent it from falling over under the weight of the pasta. Because the strainer in the Pivot Pot is attached, when the pan is tilted and the strainer pivots, the water drains out of the pot and the pasta remains in the strainer where it belongs. We have also discovered that there are a variety of other foods that can be cooked in the Pivot Pot, and draining them is easy because of the unique feature of the Pivot Pot.

Frank took his original input model to Davison, where he was able to follow it through with the proper resources to bring it to life. That’s what’s great about Inventionland. We build this environment where we can maintain that “believer” mentality and surround these people with resources. We know that people like Frank are just as passionate about working on every client’s project as they are on their own. We are thrilled to see our staff of Inventionmen and women doing what they love and it shows.

The Pivot Pot was licensed to ALLSTAR Marketing and should be in commercials on TV this week. We’re excited that ALLSTAR has seen the merits in this product and has begun their TV campaign to bring it to market for all those people who want the latest in cooking equipment..