As with all professions, there are basic building blocks that provide the foundation upon which everything else is built. If you’ve selected creating as the thing you like to do, then you already know this to be true.

For example, someone who loves to make clay pots and is always creating them knows that over time their skills get better. Practice makes perfect, in other words. The act of inventing something also requires constant work at creating all the different facets of the invention in order to make it into a new product.

First, there’s the creation of the idea, and the more brainstorming you do, the better you get at it. Then, there’s the creation of concept models, and the more you do of that, the better you get at it. There’s the creation of best manufacturing methods to make the product, and the more you do, the better you get at it. The more you create engineering, photography and graphics for packaging, and packages to store shelf quality the better you get at those. But that’s not all – the more you negotiate with corporations and work at forming good relationships with companies, the better you get at those, as well.

If you take all those things and wrap them up into one big bundle, the better you get at inventing new products. The ABC’s of inventing is to be creating all the time in any of those areas. The skill sets required to become proficient in all of them are truly hard to find. It’s kind of like the famous artists of the world whose paintings hang in museums. After a lifetime of working on the ABCs, every work of art they’ve created is in demand.

Now that we have created more products that are in the stores than anyone else, we have broken new ground and made history; but we never take our eyes off the ABC’s. Each product we design – whether for ourselves, corporations or the individuals who hire us – gets treated like a work of art by skilled artisans with intense dedication who are always focusing on those ABC’s, project after project.